Xingyi Lecture Series, Lecture 27: "Exploring Market Changes in the Engineering Industry Under New Conditions and Identifying Corresponding Strategies"

Release time:2025-03-22


On the morning of March 22, 2025, Wang Jinbin, Chairman of Xingyi Technology Group, took the stage at the Xingyi Lecture Hall to deliver a captivating marketing keynote, focusing on the evolving engineering industry market under new conditions and outlining strategic responses for attendees.

At the meeting, Chairman Wang Jinbin drew on numerous case studies to discuss not only effective strategies and practical experiences in areas such as operations, bidding, and business negotiations, but also key lessons learned and potential pitfalls to watch out for. Additionally, he analyzed current shifts in marketing approaches, evolving market demands, the growing client expectations for specialized expertise, the increasing standardization of bidding processes, and the importance of optimizing both the company’s platform and individual professional reputations—focusing specifically on four critical aspects of the engineering industry: market dynamics, the timeless yet adaptable nature of the three core marketing stages, and how to leverage these elements effectively.

When discussing market demand, Chairman Wang Jinbin drew on practical insights to categorize marketing professionals into three main types: technical, versatile, and growth-oriented. He advised each marketer to assess their own strengths and clearly identify which category they belong to, then tailor a corresponding career development plan accordingly. Reflecting on the evolving customer expectations for greater specialization, he emphasized the need to enhance both professional expertise and problem-solving capabilities—ensuring alignment with clients' needs while delivering even more effective, customized solutions. Additionally, he underscored the importance of leveraging team collaboration to maximize efficiency and drive outstanding results.

When discussing the importance of personal credibility in market transactions, Chairman Wang Jinbin earnestly advised everyone: "To earn others' trust, you must deliver on your promises—and even go the extra mile to safeguard that trust." As he outlined the three key marketing components—resources, technology, and business—he encouraged attendees to reflect critically on their own practices, helping them clearly identify both their strengths and areas for improvement, and sparking deeper self-awareness and introspection.

This lecture was lively, engaging, and highly practical. Participants unanimously praised the training as both informative and thought-provoking, offering valuable guidance and inspiration. Through meaningful interactions and stimulating exchanges of ideas, they not only broadened their perspectives on work but also gained actionable strategies to effectively advance their future initiatives.