Cultural Gene

The unique "Integrated Resonance" (C.R.) business model

During its development, the company has cultivated a unique business model called "Integrated Resources, Energy Resonance," often abbreviated as the "Integrated Resonance" model (C.R. Business Model in English). At its core, this approach involves integrating various resources—such as building platforms, establishing robust frameworks, fostering an enabling environment, and providing management, oversight, and support services. Meanwhile, each marketing team leverages these shared company resources to operate independently, maintaining separate accounting systems and taking full responsibility for their own profits and losses, thereby creating a synergistic "resonance effect" that fuels overall growth and momentum. Ultimately, the C.R. Business Model empowers every individual within the company’s larger ecosystem: every marketer enjoys autonomy, working passionately on their own initiatives while contributing uniquely to the collective success of the organization—and each one has the freedom to carve out their own niche of opportunity.

Surging cultural genes

Throughout its journey of growth and development, the company has established and nurtured its very own unique cultural DNA. From its core mission—“Creating greater happiness for employees and delivering more value to society”—to its guiding philosophy—“Thriving through harmony, thriving through excellence”—and finally to its ambitious vision—“Staying true to our初心, with aspirations to become a century-old leader”—the company embodies a total of nine key principles.  This cultural ethos is deeply ingrained and outwardly expressed, consistently manifesting itself over the years through three unwavering practices: First, a daily morning message from Xingyi remains a steadfast tradition. Second, two sessions of fitness exercises are held without fail every day. And third, regular weekly news reports, monthly comprehensive speeches and discussions, along with bi-monthly publications of the Xingyi Newsletter, continue unchanged year after year. These three enduring practices are like a gentle spring breeze and nourishing rain—quiet yet profound—in nurturing the hearts of every Xingyi member. They plant the seeds of hope, fostering not only warmth but also health, knowledge, and strength that empower us all.

A training system that hones elite talent

The company’s newly established "Xingyi Lecture Hall" serves not only as a platform for theoretical knowledge dissemination but also as its very own talent-training academy. With the goal of comprehensively enhancing employees' competencies, the company has developed a dedicated training system. Each month, it regularly invites experts from various fields to conduct sessions covering professional expertise, cultural literacy, technological proficiency, career development, practical skills, and real-world experience—aiming to elevate employees' overall综合素质 and continuously nurture a robust talent pipeline for the organization.

A management code with clear guidelines

Over the course of its long-term operations, the company has gradually developed and refined a comprehensive management system framework. This robust system encompasses five key areas: the marketing system, business budgeting system, financial accounting system, intelligent manufacturing system, and service support system. Organized into a detailed, systematic, and well-rounded handbook, it ensures that every aspect of the company’s management activities is conducted with clear guidelines and strict adherence to established procedures.

A comprehensive development strategy that takes the big picture into account

The company has formulated a development strategy that combines both long-term and short-term objectives. The "long term" refers to a sustained, forward-looking vision: "Rooted in Wuhan, we aim for diversified growth while expanding our reach across China and eventually going global." Meanwhile, the "short term" focuses on immediate priorities—starting from 2020, the company plans to spend the next 15 years establishing wholly-owned or controlling subsidiaries of Xingyi in all 31 provinces (municipalities and autonomous regions) across China, excluding Hong Kong, Macau, and Taiwan. This initiative is succinctly dubbed the "201531 Project."

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(1) Xingyi's Mission: Create more happiness for employees, and generate greater value for society.

(II) Xingyi's Vision: Stay true to our original aspiration, with the ambition to ensure enduring prosperity for a century ahead.

(III) Xingyi Spirit: Unite and strive, pioneer and innovate.

(4) Development philosophy: Thriving in harmony, standing tall in excellence.

(5) Development Strategy: Based in Wuhan, we pursue diversified growth; radiating across China and reaching out to the global stage.

(6) Talent Philosophy: People fit their roles, and roles fit the people.

(7) Quality Philosophy: Strive for excellence, with reliable quality.

(8) Business philosophy: Honesty and integrity, customers first.

(9) Management Philosophy: Fair and impartial, self-disciplined.

(10) Xingyi's Thoughts: Focusing on the integration and innovation of corporate culture, we aim to cultivate a high-caliber team, develop our own unique business model and systems, and attract more ambitious, proactive, and innovative talents to join Xingyi. This way, every Xingyi employee will have the opportunity to showcase their full potential on Xingyi's vibrant stage, turning their dreams into reality—and ultimately contributing greater value to themselves, their families, the company, and society as a whole.

(11) Xingyi's slogan: Technology is the source of our prosperity; integrity is the foundation upon which we stand tall; and practical action is the cornerstone of our growth. Together with you, we’ll create a brighter tomorrow through technology, unwavering integrity, and relentless dedication. Harmony fuels our strength, while integrity drives our efficiency. Success, after all, is measured by daily progress. And remember: once you take that first step, growth naturally follows. When it comes to power engineering, we illuminate your darkest nights with cutting-edge technology. In fire protection projects, we eliminate your safety concerns with unmatched responsibility. And in electronic & intelligent systems, we ensure your peace of mind—guaranteed—around the clock. Above all, success is always within reach—if you know how to find the right path. But if things don’t go as planned, there’s always a reason behind the setback.